On Monday, Google started sending out press invites to the launch event in India for Android One, its new super-cheap smartphone. Google is hoping to deliver a solid smartphone experience for less than $100. Google's strategy is to work with smartphone developers in emerging markets and to provide them with up-to-date versions of its free Android software so they can make great phones at low prices. It's the polar opposite strategy of Apple's, which has the company gearing up for the release of the iPhone 6, likely to cost $700. The market for cheap smartphones is burgeoning. In the West, smartphones are ubiquitous, but in the developing world, most people don't have them.