Flavour gets ambassadorship deal

Flavour


Multiple award-winning artiste, Flavour N’abania, added a feather to his cap when he was announced as the brand ambassador for Life Continental Lager beer.

Nigerian Breweries Plc named him as the brand ambassador for the leading South-East beer brand.

“We are excited to announce today that Flavour has joined the Life Continental Beer family as a brand ambassador. Flavour, who is known globally for his exceptional ability to sing fluently in Igbo language, strongly represents what the brand stands for,” said Kufre Ekanem, Corporate Affairs Adviser, Nigerian Breweries Plc, while speaking at a briefing to unveil to unveil the partnership.

“This underscores the brand’s dedication to the Igbo values of industry, resourcefulness and enterprise — attributes which Flavour aptly embodies. Just as Life Continental Beer defines the Igbo in every consumer, Flavour exudes the aura which exemplifies the typical Igbo man,” he added.


Flavour expressed excitement at the development, saying, “For me, joining the Life Continental beer team, I feel like I have found my way back home.

The brand has always been a symbol of the Igbo heritage. If you go anywhere and you hear Life Continental beer, at once, the Igbo man and his entrepreneurial spirit comes to mind.”