West Ham United unveil one-off £90 kit for their friendly against Juventus... and it's not even their first game at the Olympic Stadium

West Ham United have unveiled a one-off £90 kit for their friendly against Juventus... and it's not even their first game at the Olympic Stadium.

The Hammers have collaborated with official kit supplier Umbro, and principal sponsor Betway, to create a special, limited edition all-dark blue kit to kick off the club's journey at their new abode.

But the price, combined with the fact that the kit will be retired after the pre-season match - West Ham's second game at the Olympic Stadium - is sure to rile footballing purists.



Following their 2-1 away defeat to Domzale in their Europa League third qualifying round first leg tie at Stadion Stozice last Thursday, West Ham host the Slovenians in the return fixture in Stratford this Thursday.

The club - famed for their claret and blue home strip - will then wear the one-off kit during their Betway Cup clash against the Old Lady on Sunday.

The unique design is said to be inspired by the all-blue Thames Ironworks kit worn in the 1890s.

Thames Ironworks, who would later become West Ham United, were founded by Arnold Hills and the move from the Boleyn Ground to Olympic Stadium is seen as a continuation of his vision.

The east Londoners' sponsors have released a YouTube video to give their supporters a first glimpse of the new design, which features a highlights reel including club legends Bobby Moore and Paolo Di Canio.

The video, narrated with the story of Hills, Thames Ironworks and West Ham’s journey, ends with captain Mark Noble unveiling the shirt alongside striker Andy Carroll and left back Aaron Cresswell.